Yusuf Sherwani
Founder/CEOCo-founder and CEO at Pelago. Medical Doctor.
Founder profile As recorded 2026-09-15
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Healthcare
Pelago
Overview
Pelago, formerly Quit Genius, is the world’s leading virtual clinic for substance use management. We are transforming substance use support—from prevention to treatment—delivering education, management skills, and opportunities for positive change to members struggling with substance use, most commonly tobacco, alcohol, or opioids. Our solution gives employers the means to offer on-demand, personalized support to workers seeking to live healthier lives. Pelago’s cognitive behavioral therapy (CBT) and medication-assisted treatment (MAT) programs deliver convenient, accessible, and effective support that seamlessly integrates with health plans, pharmacy benefit managers, and wellness platforms. To date, Pelago has helped more than 750,000 members manage their substance use and improve their lives.
Company description As recorded 2026-11-08
Founders & team
Previously Quit Genius
Company history As recorded 2026-11-08
Sarim Siddiqui
Founder/Chief Medical OfficerCo-founder Pelago Health MD
Founder profile As recorded 2026-09-15
Maroof Ahmed
FounderFounder profile As recorded 2026-09-15
180team members reported
Source-reported As recorded 2026-09-15
Founded 2017 · Source
News & product activity
Cohort membership
Winter 2018Winter 2018
Original evidence ↗Sources & observations
Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedNew York City, NY, USA
Pricing evidenceA pricing page was detected
Maturity: Operating · 4 of 6 areas documented
Source-based assessment · automated evidence rules
The company website explicitly reports customer or user adoption. This is a source-based assessment of a company claim; scale and revenue are not independently verified.
Company website: home Checked 2026-09-16
Trusted by hundreds of organizations
Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
- Product overviewSource description Checked 2026-11-11
- Product visualsNot documented
- Founders & originsTeam information
- Business model & pricingPricing page detected on company website; plans not reviewed Checked 2026-11-11
- Funding & ownershipNot documented
- Dated milestonesDated source activity: 2018 Q1 (quarter only)
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearpricing page observedrecent publishing observed
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