Alejandro Casas
Founder/CEOFounder profile As recorded 2026-09-15
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Accounting finance ops
Simetrik
Overview
No code enterprise SaaS for financial control automation. Empowering finops and accounting teams with a no code platform that allows them to automate and maintain financial control automation throughout the finops process.
Company description As recorded 2026-11-08
Founders & team
Previously Ropeo, WeExpenses
Company history As recorded 2026-11-08
Santiago Gomez
Founder/CFO/COOFounder profile As recorded 2026-09-15
350team members reported
Source-reported As recorded 2026-09-15
Founded 2018 · Source
News & product activity
Cohort membership
Winter 2018Winter 2018
Original evidence ↗Sources & observations
Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedBogotá, Bogota, Colombia; Remote
Pricing evidenceNo pricing page confirmed
Maturity: Operating · 3 of 6 areas documented
Source-based assessment · automated evidence rules
The company website explicitly reports customer or user adoption. This is a source-based assessment of a company claim; scale and revenue are not independently verified.
Company website: home Checked 2026-09-16
Trusted by world-class companies
Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
- Product overviewSource description Checked 2026-11-11
- Product visualsNot documented
- Founders & originsTeam information
- Business model & pricingNot documented
- Funding & ownershipNot documented
- Dated milestonesDated source activity: 2018 Q1 (quarter only)
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearrecent publishing observed
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