Retail ecommerce

Faire

Website

Faire is an innovative online marketplace that uses machine learning to match local retailers with the brands and products that uniquely fit their stores. We are using the power of technology to connect brands and independent retailers from all over the world, building a thriving community of hundreds of thousands of retailers, which has resulted i

Founded 2017Origin source ↗Checked 2026-09-15

Overview

Faire is an innovative online marketplace that uses machine learning to match local retailers with the brands and products that uniquely fit their stores. We are using the power of technology to connect brands and independent retailers from all over the world, building a thriving community of hundreds of thousands of retailers, which has resulted in over 7 million new connections to date. Faire was founded on the belief that the future of retail is local.

Our mission is to empower brands and retailers to strengthen the unique character of local communities. Our data-driven approach unburdens retailers from decades-old obstacles by helping find the right products for their shop. Plus, our straight-forward financial terms level the playing field by eliminating inventory risk and providing access to capital—key offerings previously only available to big box chains. For brands, our platform provides powerful sales, marketing, and analytics tools that simplify their business and allow them to focus on what they love: making great products.

Company description As recorded 2026-11-08
LinkedIn GitHub About
Retail ecommerceMarketplaceBusinessesSmall businessesMarketplace

Founders & team

Previously LineFinder

Company history As recorded 2026-11-08
900team members reported
Source-reported As recorded 2026-09-15

Founded 2017 · Source

News & product activity

Sources & observations

Sequoia · Y Combinator

Profile depthenriched profile
Website observationsite error
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceA pricing page was detected
Maturity: Not assessed · 4 of 6 areas documented

Source-based assessment · automated evidence rules

The latest website check does not confirm this company’s website.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationdescriptive evidenceclassified market and modelsourced peoplesourced founding yearpricing page observed
startup.observe Directory coverage · Sources & method