Gonzalo Ucar
Founder/COOFounder profile As recorded 2026-09-15
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Consumer services
Hogaru
Overview
Hogaru provides professional cleaning and maintainance services to homes and micro businesses in Latin America. Differently from marketplaces, we employ directly our cleaners, to foster retention and quality of service.
Company description As recorded 2026-11-08
Founders & team
746team members reported
Source-reported As recorded 2026-09-15
Founded 2015 · Source
News & product activity
Cohort membership
Winter 2017Winter 2017
Original evidence ↗Sources & observations
Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedBogotá, Bogota, Colombia
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented
Source-based assessment · automated evidence rules
The retained text does not establish product availability or customer use.
Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
- Product overviewSource description Checked 2026-11-11
- Product visualsNot documented
- Founders & originsTeam information
- Business model & pricingNot documented
- Funding & ownershipNot documented
- Dated milestonesDated source activity: 2017 Q1 (quarter only)
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding year
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